Today’s tech-savvy consumers are quickly adapting to digital devices, turning them into powerful payment vehicles. At the same time, the safety and security of these transactions is paramount.
The EMV standard serves as the backbone for future payment technologies by enabling safer, smarter and more secure transactions across cards, contactless, mobile and remote payment channels. For 15 years, MasterCard has played a leading role in the creation, management and continued development of the EMV standard. We offer a unique set of EMV solutions to help issuers and merchants implement new payment solutions quickly.
EMV is a standard for globally interoperable, secure payments. The key element of EMV involves including dynamic digital data in every transaction. This makes these types of transactions extremely secure and reduces the risk of fraud.
When a consumer uses an EMV-enabled device to pay at an EMV terminal, it can be instantly identified as an authentic, approved payment belonging to that consumer through dynamic authentication. When used with a PIN (Personal Identification Number), the chip verifies that the consumer is indeed holding his or her own device.
In the digital world, payment transactions are getting smarter. And at the heart of these smarter transactions is dynamic authentication, which incorporates unique information in each transaction making it virtually impossible to replicate.
The EMV standard has already been adopted by more than 80 countries where it has significantly reduced counterfeit card fraud, saving hundreds of millions of dollars. Our goal is to help reduce fraud in the United States too.